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Archive for May, 2009
Why America Loves NASCAR Racing
Author: admin05 2nd, 2009
NASCAR Racing has become one of the most popular sports in America and its popularity is increasing every year. For those of us who are NASCAR fans we completely understand why it has increased in popularity, but many others don’t understand why. To those non-NASCAR fans, they ask, “What is there to love about a sport with just left turns?”.
So why is NASCAR racing so popular? It is hard to say, but I think that there are several reasons that come up over and over. This article will explore why NASCAR fans love the sport so much..
The first reason that NASCAR racing is so popular is that it is easy to follow. My wife has watched football all of her life, but to this day she does not truly understand the rules. However, the rules of NASCAR racing are fairly easy. As with any race, the NASCAR driver that finishes first wins. It doesn’t get much easier than that.
Over 100,000 NASCAR fans show up at the racetrack every week to watch their favorite NASCAR drivers race toward the Sprint Cup. But many million more fans have a Sunday ritual of watching television on raceday. This doesn’t even count the many more who gain access to BUSCH races, qualifying sessions, and practice sessions. There are also many race fans who make big weekend events out of races with tailgating and barbeque grilling.
The second reason why NASCAR racing is so popular is because NASCAR has done a great job making it a family sport. Husbands, wives and children all love to watch the races together as a family. A husband may like Tony Stewart, a wife Dale Jr and the kids liking Jeff Gordon. This is one of the biggest reason why NASCAR racing has seen an increase in popularity. It is a family sport. Both kids and adults like racing.
Another one of the many reasons why NASCAR racing has seen an increase in popularity is because of the drivers. Most racers seem like your average guys. They don’t come off as primadonnas like in baseball and basketball. Many NASCAR drivers started racing around dirt tracks and come from normal upbringings just like the fans of the sport..
NASCAR is popular for many different number of reasons. One article can’t describe in totality why millions of Americans tune into watch a NASCAR race. However, the results speak for themselves. NASCAR is the fastest growing sport in terms of popularity in the United States. It is showing no signs of leveling out in its grow of fans.
read comments (0)Nascar Reconnecting With Fans
Author: admin05 2nd, 2009
Brian France, NASCAR chairman stated on Monday that chain officials will decrease the changes and clinch the sport instructions of the past during this season. He admitted two months ago that NASCAR was not connected closer to the nucleus fans sufficiently, especially after bad TV ratings and a decline in the audience attending the tracks for a second consecutive campaign.
The newspaper USA Today informed about the big losses NASCAR had in TV ratings and that this situation arose in the sports followers who profile an age of 55 and older and the constant changes meaning the sport’s interest has decrease.
“Change is good to a certain point and we’ve got all the change that the sport can stand and needs,” France said.
Some fans commended France’s declaration and questioned to the management of NASCAR last fall, saying: “We’re just… hoping something is going to make us interested and happy.” “That gives us hope, gives us promise, which remained critical of the series. We don’t see anything more than they can change right now.”
France faced numerous questions last year for the reason that the sport’s playoff scheme hadn’t formed a seal close since Kurt Busch won dramatically the title in 2004.
As France hasn’t produced big modifications, it doesn’t imply that the sport is not moving forward. For example: NASCAR top two series have new names this campaign. Also; the Car of Tomorrow was used only in half of the races last year, now it will run in every race this season. There will be also new drivers, mostly rookies this year.
However; on Monday NASCAR stated just slightly changes to take place. Some of the changes are that the teams will not be assured to classify despite initial good positioning instead the spot will classify them collectively at the end of the campaign. Moreover; The Cup teams will obtain only 200 tires (50 sets) for trying at non-NASCAR sanctioned tracks. Also; the teams can’t spin tires back to the pit wall during a stop. And the squads can’t push a car on pit road more than three pit stalls. The fines taxed by NASCAR will go to charity instead of the teams in the end season fund distribution.
Mike Helton ;NASCAR president stated officials are coming across of having more races starting at about a similar time. Meaning that the majority of Cup races could start before noon Pacific time and early afternoon in the East. NASCAR had moved the opening times later in the day so less races began before noon in the West. Also; some officials continue to examine increasing the bare minimum age for the drivers of the Sprint Cup from 18 to 21.
As NASCAR hopes to decrease major changes during the coming years, they are optimistic this can help the sport to boost popularity and fans crowds in the tracks. “We’d like, for the foreseeable future, next two years or three years, to have minimal changes and that would include the schedule,” “But we’ll have to see.” France said.
Nascar Brand Management And Sponsorship
Author: admin05 1st, 2009
Who would’ve thought that anyone would pay to watch other men drive around in a “circle” at high speed? Well, when you think about it, its sounds a little silly doesn’t it? But when you play the high velocity, plus the cool cars, the drivers, etc, it all gets a little more exciting! Nascar which is the American version of the Formula 1 (which I personally love) is the second most watched sports ever. At any point in time during a Nascar Nextel race or a Daytona 500, there are more than 180,000 individuals who pack the stadium to watch the event. It is watched by more than 80 million people on TV alone. That’s a fact!
When a sport such as this is so big, the sponsors have to be even bigger! Nascar in particular has a wide range of sponsors from electronic, communication, soft drink, beer, food, and even auto companies. I don’t think you will ever find a company that doesn’t want to be associated with Nascar, and the reason why is super simple. One word. Promotion. Not only will they be sponsors of one of the most popular sports in the country, but their name will be seen by millions of people across the board.
The Nascar Brand -
Take a look at some of the cars you pass today on the street, on the road, on the highway, in parking lots, and you will see that out of every 15 cars, at least 3 cars will have some sort of a Nascar advertisement. Have it be the word Nascar or a number from one of their favorite drivers. Branding doesn’t just account for cars and automobiles, there is all kinds of Nascar fan memorabilia out there for the new comer fan to the die hard fan. Nascar is literally, everywhere!
Nascar Merchandise -
You can find plain t-shirts, baseball hats, pants, warm up outfits, jackets, automotive products, flags, kitchen and bar items, bathroom items, jewelry, holiday items and much more with the Nascar logo and design imprinted on them. And that’s not all you can also get team and driver specified items, with the number of the driver/car, names of the driver and or crew, owner of the car and much more. Another cool thing to look into is finding items that your favorite driver might have worn personally during a race such as a helmet, gloves, t-shirt, or baseball cap.
Nascar for just men? I think not! -
A lot of people think that Nascar is just for men, or mostly men anyway, they don’t realize that more than 40% of Nascar fans are women and that number is going up higher and higher each year! In this case, women’s accessories and products are a big point in merchandising sales as well, not just men! Nascar is soon to be the number one sport brand any day now, so what are you waiting for? Isn’t it about time you got some for yourself?!? This is one of the few times I’ll tell you to follow the leader! Go check out some Nascar stuff now!

